Does the pop out make an effect in the product selection of signage vending machine
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September 04, 19
スライド概要
When people select a product, they often face problems that they spend too much time to make a choice or tend to pick only popular items. As a solution to this problem, we focused on visual characteristics called pop-out, assuming that presenting the pop-out can lead to shortening the selection time and a wider variety of choice. In this study, we implemented a signage vending machine which had a pop-out function and conducted a long-term experiment (halfyear) to investigate the effect of the pop-out method in a real environment. From 2826 sales, we revealed that the selection time was short when the purchased items were popped-out, and a popped-out product was more likely to be selected by 1.51 times than chance level during the cold-only period that sold cold products only. On the other hand, there was no effect of the pop-out during the hot/cold mixed periodthat soldboth coldand hotproducts.
明治大学 総合数理学部 先端メディアサイエンス学科 中村聡史研究室
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Does the pop-out make an effect in the product selection of signage vending machine? Mitsuki Hosoya（Meiji University） Hiroaki Yamaura, Satoshi Nakamura （Meiji University） Makoto Nakamura, Eiji Takamatsu, Yujiro Kitaide （Fuji Electric Co., Ltd. ）
Background People encounter a lot of situations to select something.
Background Where do you want to visit?
Background Which do you want to eat?
Background If people hesitate over to select product in the product selection, various problems can occur.
Background In a fast food restaurant, if customer hesitate over which to eat, there would be a waiting line, the restaurant might be crowded.
Background In a fast food restaurant, if customer hesitate over which to eat, there would be a waiting line, the restaurant might be crowded. At the station's home vending machine, I missed the train because I hesitated over which drink to buy.
Background In the product selection, it is important to eliminate hesitation and shorten selection time.
Pop-out Ability When one different visual stimuli is present in the group of same visual stimulation, human perceive it immediately.
Pop-out Ability Because human can find the product immediately, we considered that pop-out presentation in product selection will shorten the selection time.
提案手法： ポップアウトによる解決策 Proposed method We proposed a method to change the background color of only one product.
提案手法：ポップアウトによる解決策 Experimental purpose Reveal whether pop-out is useful for elimination the hesitation and shortening selection time. For that purpose, we investigate • whether selection time of pop-out product is short or not • whether selectivity of pop-out product is high or not
提案手法：ポップアウトによる解決策 Implementation We installed a function to present the effects of pop-out in the actual vending machine.
提案手法：ポップアウトによる解決策 Implementation People can select and purchase product with vending machine.
提案手法：ポップアウトによる解決策 Implementation Pop-out condition The system changes the pop-out condition or normal condition and pop-out product at random for every purchase.
提案手法：ポップアウトによる解決策 Implementation Pop-out condition Normal condition
提案手法：ポップアウトによる解決策 Implementation Pop-out condition Pop-out Normal condition condition Normal condition The system changes the pop-out condition or normal condition and pop-out product at random for every One of the products is popped-out on the purchase. screen of the vending machine by changing the background color of the product.
提案手法：ポップアウトによる解決策 Experimental overview Environment We investigate at the vending machine on the 6 th floor of Meiji University.
提案手法：ポップアウトによる解決策 Experimental overview Data The system collected data Date of the flow from when people selected the product to when they Select product Pop-out position purchased it. Time
Experimental result • Period • Data August 29, 2018, to February 28, 2019 The total number of sales was 2,826.
Experimental result • Period • Data August 29, 2018, to February 28, 2019 The total number of sales was 2,826. COLD only period HOT/COLD mixed period （1,090） （1,736） 2018/08/29 2018/10/31 pm1:00 2019/02/28
Experimental result • Period • Data August 29, 2018, to February 28, 2019 The total number of sales was 2,826. COLD only period HOT/COLD mixed period （1,090） （1,736） 2018/08/29 2018/10/31 pm1:00 2019/02/28
Result：Selectivity of the pop-out product Period Sales Sales of the Popped-out product Expected Ratio Value (CL） COLD only 526 24 15.94 1.51 HOT/COLD mixed 858 27 26.00 1.04
Result：Selectivity of the pop-out product Period Sales Sales of the Popped-out product Expected Ratio Value (CL） COLD only 526 24 15.94 1.51 HOT/COLD mixed 858 27 26.00 1.04 Pop-out is effective in the COLD only period, no effective in the HOT/COLD mixed period.
Analysis Not effective in the HOT/COLD mixed period. →There is only one stimulus to pop-out, but Cold and Hot products are sold together. →Customer decided Hot or Cold in advance according to weather and temperature.
Result：Selection time Pop-out product selector Pop-out product non-selector Compare the selection time to reveal whether pop-out is useful for shortening selection time.
The average selection time(s) Result：Selection time 7 6.5 6 5.5 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 6.24s 6.16s 5.04s 3.81s COLD HOT/COLD mixed Pop-out product selector Pop-out product non-selector
The average selection time(s) Result：Selection time 7 6.5 6 5.5 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 6.24s 6.16s 5.04s 3.81s COLD HOT/COLD mixed Pop-out product selector Pop-out product non-selector The average selection time of pop-out product selector was shorter
Summary of the result • Selectivity of popped-out product is high • Selection time of popped-out product is shorter than not popped-out product • If HOT and COLD product are sold together, the effect of pop-out diminishes
Analysis: The distribution of sold products (COLD period) We investigate the distribution of sold products to reveal more about pop-out effects. Product placement in COLD only period １ ２ ３ ４ ５ ６ ７ ８ ９ 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
The number of sold products Analysis: The distribution of sold products (COLD period) 100 90 80 70 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Pop-out condition Normal condition
Analysis: The distribution of sold popped-out products (COLD period) The number of sold products 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 The distribution of products were widely purchased.
Analysis If people selected a particular product only, the product will be sold out, and others who want the product are no longer able to buy it.
Analysis We will analyze the human behavior by camera log data Pop-out can also solve the problem that the product is sold out. gender age the number of people
Future work We will analyze the human behavior by camera log data. gender age the number of people
Future work We will analyze the human behavior by camera log data We can investigate what situations and people the pop-out effective for. gender age the number of people
Application There are many possible applications. Canteen ticket machine Website of net shopping Menu of fast food store
Application We can reduce people’s hesitation.
Application Pop-out can promote the wider variety of product, we can reduce sold-out products.
Application Pop-out can reduce the selection time, we can reduce shop crowds.
Summary Purpose： Method： • Eliminate the hesitation • Shorter selection time Pop-out presentation Experiment： te Research effect of pop-out in real environment Result： •Selectivity of the pop-out is high •Selection time of pop-out product selector is short