708 Views
February 06, 18
スライド概要
DevLOVE関西 "リーンスタートアップで事業を駆動している者達の事例"での発表スライド
Agile Practitioner / CSP-SM, CSP-PO(Certified Scrum Professional) / Modern Offshore Development / Vietnam / Paris Hilton / RareJob / BOOKOFF / TIER IV, Inc.
%FW-07&ؔ ʙϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫʙ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽
ࣗݾհ w ౻ଜɹ৽ ;͡ΉΒɹ͋Βͨ w ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε w ݄ೖࣾ w 'BSNOPUFΫϥυ։ൃ୲ w స৬ଟΊ w ΞδϟΠϧ࣮ફऀ
લ
લɺؼΓʹϥʔϝϯͰ ݱͷಋೖΛಉ྅ͱͬͨ
લಉ༷ ΞήΞήͳ ʹͪ࣋ؾ ͤͯ͘͞Εʂ
͔͠͠ɺ
ϦʔϯɾελʔτΞοϓҰࢮΜͩ ͦͷޙੜ͖ฦ͖ͬͯͨʁʣ ϦʔϯɾελʔτΞοϓ࣮ફͯ͠ΔਓखΛ্͛ͯ ձͰύϥύϥͱ͔͠ख্͕͕Βͣ ΄ΒɺͬͺΓࢮΜͰ͍ΔΜͰ͢Α ू·ͬͯ͘Δਓ࡞Βͳ͍ਓ͕ଟ͍ ύογϣϯ͕ͳ͍ͱଓ͔ͳ͍ɻ ͨ·ͨ·৽ۀࣄنΔ෦ॺʹೖͬͨਓֶͼͷ ࣦഊΛ܁Γฦ͢ͱંΕΔ
Ϧʔϯɾελʔ τΞοϓࢮ Μͩͷ͔ʜ
ࠓճɺؼΓʹΦγϟϨډञͰ ͩ͘Λ͍ͨר ԶͷϦʔϯɾελʔτΞοϓ ࢮΜͰͳ͍Μͩʂ
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ࢦ͖ͯͨ͜͠ͱ
ͬ͘͟Γͱ͏ݴɺ ਖ਼͍͠ͷΛ ਖ਼ͭ͘͘͠Δɻ
ͬ͘͟Γͱ͏ݴɺ ਖ਼͍͠ͷΛ ਖ਼ͭ͘͘͠Δɻ
ਖ਼ͭ͘͘͠Δ ΞδϟΠϧ։ൃ w91 w4DSVN w,BOCBO
IUUQXXXTMJEFTIBSFOFUBSBUBGVKJTT
IUUQTXXXTMJEFTIBSFOFUBSBUBGVKJBB
IUUQXXXTMJEFTIBSFOFUBSBUBGVKJTT
IUUQGVLBEBZPTVLFCMPHTQPUKQIUNM :0:0)0-%*/(41UF-UE
,FFQ 1SPCMFN 5SZ 5PEP /FYU*UFNT %FW*NQSPWFNFOU5BTLT 5FBN$BQBDJUZ
IUUQTXXXTMJEFTIBSFOFUBSBUBGVKJTT
ਖ਼͘͠ͳ͍ͷΛ ਖ਼ͭ͘͘͠Δͱʁ
ͬ͘͟Γͱ͏ݴɺ ਖ਼͍͠ͷΛ ਖ਼ͭ͘͘͠Δɻ
ਖ਼͍͠ͷͱʁ
ਖ਼͍͠ͷ ˺ ੈքΛม͑Δͷ
product'or'change'to'an'exis:ng'product.''The'goal'can'then'describe'how'your'organiza:on' benefits'from'this'change'by'earning'revenue,'reducing'costs,'protec:ng'exis:ng'market' share,'or'learning'about'the'market.' how'much':me'we'have'to'do'so.''A'visible'product'goal'reminds'us'that'success'isn’t'just' delivering'the'so-ware'but'receiving'the'benefit'from'having'done'so.''The'product'goal' allows'us'to'make'fineDgrain'tradeoffs'to'maximize'the'benefit'and'reduce'the'amount'of' so-ware'we'have'to'build'to'get'it.' Concepts Context'before'and'a-er' Star%ng(context(describes'the'world'as'it' is'today'along'with'all'it’s'problems'and' Output' Outcome' Impact' ˞+FGG1BUUPO$410ݚमࢿྉ DPNBLFST@QSPEVDU@HPBMT@RVJDLSFGQEG ΑΓൈਮ Output’s'the'working'so-ware'we'build.''' Outcome’s'what'we'see'change'in'the' Impact’s'what'we'see'over':me,'o-en'a' world'soon'a-er'the'delivery'of'our' long'period'of':me'and'many'instances'of'
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
IUUQTBUOEPSHFWFOUT
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
࣮ʂݱʹ͓͚Δ-FBO4UBSUVQͷ࣮ફࢁ߳৫ IUUQTXXXTMJEFTIBSFOFULUPNJZBNBMFBOTUBSUVQ
࣮ʂݱʹ͓͚Δ-FBO4UBSUVQͷ࣮ફࢁ߳৫ IUUQTXXXTMJEFTIBSFOFULUPNJZBNBMFBOTUBSUVQ
ਓؒͱ͢-FBO$VTUPNFS%FWFMPQNFOUഅాོ໌ IUUQTXXXTMJEFTIBSFOFUUBLBVNBEBMFBODVTUPNFSEFWFMPQNFOUMFBOTUBSUVQVQEBUF
ਓؒͱ͢-FBO$VTUPNFS%FWFMPQNFOUഅాོ໌ IUUQTXXXTMJEFTIBSFOFUUBLBVNBEBMFBODVTUPNFSEFWFMPQNFOUMFBOTUBSUVQVQEBUF
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
(.0ͱ͘ͱ͘ϙΠϯτ ϙΠϯτΞϓϦࣄྫ ΞϓϦ։ൃ
˞36//*/(-&"/OE&EJUJPO1'JHVSF͔Βసࡌ
;Γ͔͑Γ ˙3FTVMU w.71 8FCΞϓϦ ·Ͱߏங wͦͷ֎ޙతཁҼʹΑͬͯϖϯσΟϯά ˙,FFQ wύΠϩοτϓϩδΣΫτͱͯ͠ҙຯ͕͋ͬͨʁ wϝϯόʔશһͰސ٬ͷ՝ͱ͖߹͑ͨ ˙1SPCMFN wͰ͜Εͬͯ୯ͳΔϓϩτλΠϓ։ൃ wֶͼͷϧʔϓΛҰճͤͳ͔ͬͨ
ֶͼͷϧʔϓ
(.0νΣοΫΠϯ ৽نαʔϏεࣄྫ ৽نαʔϏε։ൃ
˞36//*/(-&"/OE&EJUJPO1'JHVSF͔Βసࡌ
;Γ͔͑Γ ˙3FTVMU wԾઆ͕ؒҧ͍ͬͯΔՄೳੑ͕ߴ͍தͰ։ൃߦڧ w ϦϦʔεޙ େരࢮ ˙,FFQ wϦʔϯΩϟϯόεɺϢʔβʔΠϯλϏϡʔͷ࣌ͰԾ આ͕ؒҧ͍ͬͯΔՄೳੑʹ͚ͨͮؾ ˙1SPCMFN wయܕతͳιϦϡʔγϣϯυϦϒϯϓϩδΣΫτ wΔࣄ͕લఏͷϓϩδΣΫτʹແཧΓϓϩηεΛ ͯΊ͚ͨͩ
(.0ϓϥΠϕʔτ%.1 ΞυςΫαʔϏεࣄྫ
˞36//*/(-&"/OE&EJUJPO1'JHVSF͔Βసࡌ
;Γ͔͑Γ ˙3FTVMU wϓϩδΣΫτͰΓ͠ wظݻఆ είʔϓՄม ͰແࣄʹϦϦʔε ˙,FFQ w։ൃϓϩηεతʹޭࣄྫ wಉ෦ॺผνʔϜʹΞδϟΠϧ։ൃ͕ਁಁͰ͖ͨ ˙1SPCMFN wಥવͷΓ͠௧ΈΛ͏ wظ Πϕϯτ ·ͰʹඞਢͳػೳΛ.71ͱ໊͚ͯ։ ൃ͕ͨ͠ɺΞδϟΠϧ։ൃͷࣄྫͰ͋ͬͯϦʔϯɾε λʔτΞοϓؔͳ͍
'BSNOPUF-BC
畑作プロジェクト - 農業⽤天気アプリ PROBLEM SOLUTION 使いやすい天気予報アプリが 無い ハレ ックスAPI ఱؾ 農業データプラットフォーム 複数の天気アプリを組み合 わせているのが⼿間 天気予報だけ⾒ていても⽔害 を防げない UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS PULL型(ユーザー⾃らがアプ リ起動)ではなくPUSH型(様 々な閾値を超えたタイミング メール通知)の でPUSH通知、 天気アプリ 圧倒的に使いやすいUI,UX 全国の販売農家 他社では有料機能を無料で 提供 全農・農協標準アプリ 毎⽇⾒るのが⼿間 EXISTING ALTERNATIVES マピオンピンポイント天気( ハレックス) ヤフー天気(気象協会、 ウェザ ーマップ) KEY METRICS CHANNELS Acquisition: アプリDL数5万 全農・農協 Activation: PUSH⽤閾値登 録数 Retention:PUSH通知後のア プリ起動数 AppStore HIGH-LEVEL CONCEPT EARLY ADOPTERS Googleplay 気象で何かあったら伝えます Revenue: Referral: 農家紹介数 COST STRUCTURE REVENUE STREAMS ハレ ックスAPI⽉額使⽤料(500円/ユーザー) ఱؾ アプリ⾃体は無料(広告も無し) ミドル1) β版開発費:300万円(シニア1、 ファン獲得のフックになるかの検証のため収益度外視 Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. 66
ΠϯλϏϡʔʷճ wՈ w໊ w'BSNOPUFΞϯόαμʔ w໊ wऀؔۀ w໊
໌࣏େֶΞάϦαΠΤϯεΞΧσϛʔ ༗ػ࠲ߨۀ
;Γ͔͑Γ ˙3FTVMU wࣾࣄʹΑΓϓϩδΣΫτதஅ ˙,FFQ wॳΊͯ#.-ϧʔϓ͕ճͤͨ ճ wΠϯλϏϡʔΛ௨ͯ͠ଟ͘ͷֶͼಘΒΕͨ wݱͷ՝ wෳͷϖϧιφ૾ ˙1SPCMFN w࡞Γա͗ͳ.71 ஏΛ͔͖ͨ͘ͳ͍ wࣗͳྲྀݾΠϯλϏϡʔ ߟ͑Λ͔֬ΊΔͨΊ
lࣦഊֶ͕ͨ͠ͼ͋ͬͨͱ͍ݴ༁Λ͢Δͷ χηՊֶͩɻͲ͔͜ͷαΠΫϧͰԿֶ͔ͼ͕ ͋ͬͨͷͳΒɺͦΕ࣍ͷαΠΫϧͰʹূݕΑ ΔֶͼͱҰาਐΊΔ͖ͩɻސ٬ͷߦಈϞσ ϧΛ࡞ΓɺͦͷߦಈΛαʔϏεͰগͣ͠ ͭม͑ΒΕΔͱࣔͯ͠͡ΊͯɺϏδϣϯͷଥ ੑΛຊʹࣔͤͨ͜ͱʹͳΔɻz r&SJD3JFT
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ͬͨ͜ͱ : w͕͖ࣗͬͯͨ͜ͱͷଟ͘ɺϦʔϯɾελʔ τΞοϓͰͳ͘ɺϦʔϯɾελʔτΞοϓͷ Ϧʔϯɾε λʔτΞοϓ෩ͳϓϩ μΫτόοΫϩά࡞Γ ϓϥΫςΟεΛ༻͍ͨ
ͬͨ͜ͱ : ˙ϓϥΫςΟε wϦʔϯΩϟϯόε wϖϧιφ wϢʔβʔετʔϦʔϚοϐϯά w.71 wϓϩτλΠϐϯά wϖʔύʔ w1SPUU wϢʔβʔΠϯλϏϡʔ
lϦʔϯɾελʔτΞοϓ׆ಈΛਐΊΔʹ͋ͨΓɺ ڰ৴తͳڭٛߗԽͨ͠ΠσΦϩΪʔʹͳΒ ͳ͍Α͏ʹҙ͕ඞཁͩɻՊֶͱఆܕԽͰ͋ Δͱ͔ɺඇਓؒతͳࣄͷਐΊํͰ͋Δͱ͔ɺ ͓͔͠ͳҹΛΊͳ͍Α͏ʹҙ͠ͳ͚Ε ͳΒͳ͍ɻz r&SJD3JFT
ͳͥϓϥΫςΟεਥʹ ͳͬͯ͠·ͬͨͷ͔ʁ
ਖ਼ϐϯͱ͜ͳ͔ͬͨ
ϐϯͱ͖ͨʂ
۩ମతͳखॱ ϦʔϯΩϟϯόεΛॻ͘ ࠐݟΈ٬Λ͚ͯͭݟ՝ΠϯλϏϡʔ σϞΛߏங ιϦϡʔγϣϯΠϯλϏϡʔ .71ߏங .71ΠϯλϏϡʔ ਐḿΛܭଌ
͜ͷखॱΛ౿ΜͰΕ ϦʔϯɾελʔτΞοϓ ͩͱࢥͬͯͨʜ
ݪճؼ IUUQTXXXTMJEFTIBSFOFUTUBSUVQMFTTPOTMFBSOFEFSJDSJFTMFBO TUBSUVQQSFTFOUBUJPOGPSXFCFYQPBQSJMBEJTDJQMJOFE BQQSPBDIUPJNBHJOJOHEFTJHOJOHBOECVJMEJOHOFXQSPEVDUT
ΥʔλʔϑΥʔϧ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ΞδϟΠϧ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ϦʔϯɾελʔτΞοϓ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
Θ͔ͬͨ͜ͱ 8 ϦʔϯɾελʔτΞοϓΛ ͬͯͨͭΓ͚ͩͬͨͲɺ ·ͬͨ͘Εͯͳ͔ͬͨʜ
࣮ݱ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ͭ͗ʹ͢Δ͜ͱ 5
'BSNOPUF
ݱঢ় wΞδϟΠϧ։ൃ࣮ࢪத wຖεϓϦϯτͰػೳΛϦϦʔεͰ͖͍ͯΔ wগͳ͘ͱҰ෦ͷސ٬৽ػೳ͕ʹؾೖͬͨͱ֬ ೝ͍ͯ͠Δ w͚Ͳɺձࣾશମͱͯ͠ຊʹਐḿ͍ͯ͠Δͷ͔ͱ ͍͏͕ٙ১͑ͳ͍ w1#ͷ༏ઌॱҐΛܾΊΔͷ10ͷࣄ wಉ࣌ʹ৭ʑͬͯ͠·͍ͬͯͯɺ͔ͭͣͭͬ͠ Γͱ͍ͳ͍͖ͯͰূݕ
ୈষɹܭଌ wlϑΝʔϒΒͷɺάϩΩοτͷਐḿΛଌΔ ई͕ސ٬ͷ૯ճ͞Ε࣭ͨͷͳͲɺ ڏӫͷධՁج४ͩͬͨ͜ͱͩɻ͔ͩΒνʔϜͷ ྗۭճΓ͍ͯͨ͠͠ɺձࣾͱͯ͠Ռ͕΄ ͱΜͲ͕͍͋ͬͯͳͯ͘લਐ͍ͯ͠Δʹؾνʔ Ϝͳ͍ͬͯͨɻz wlͨͩɺͦͷධՁج४͕·͕͍͔ͪͬͯͨΒɺε λʔτΞοϓશମલʹਐΊ͍ͯͳ͔ͬͨΘ͚ ͩɻz
ͭ͗ʹ͢Δ͜ͱ 5 w͔ΜΜͷมߋ wߏஙྃͷ࣍ʹূݕதͱ͍͏εςʔλε w8*1੍ݶ w#*πʔϧΛಋೖͯ͠l͍͢͠zϨϙʔτ wߦಈ͢͠͞ wΘ͔Γ͢͞ wνΣοΫ͢͠͞ wίϗʔτੳͱεϓϦοτςετ "#ςετ
όοΫϩά ߏஙத 8*1 ߏஙྃ 8*1 " % ' # & $ ূݕத 8*1
όοΫϩά ߏஙத 8*1 ( ߏஙྃ 8*1 ূݕத 8*1 % ' ) # & * $ "
ߏஙத 8*1 ߏஙྃ 8*1 ূݕத 8*1 ( % ' )ˠ #ˠ & *ˠ $ˠ " όοΫϩά
IUUQTXXXTMJEFTIBSFOFUJLFZEFWFMPQFSTTVNNJUEFWTVNJEFWTVNJC
࣍ͦ͜ʜ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
·ͱΊ wͯͬܦͬͱͱ͚ͨͮ͜ؾ͋Δ wΞδϟΠϧ։ൃ͔ΒϦʔϯɾελʔτΞοϓΛ࢝ ΊΔͱɺ ॳ ظϓϩμΫτόοΫϩάͮ͘Γͷͨ ΊͷϓϥΫςΟεʹͳΓ͕ͪ w ॳ ظϓϩμΫτόοΫϩάΛ࡞ͬͨޙܧଓͯ͠ #.-ϧʔϓΛճͤΔ͔͕ॏཁ wͦͷͨΊʹɺ wҰ͔ͭͣͭͬ͠Γͱ͢ূݕΔ 8*1੍ ݶ wl͍͢͠zϨϙʔτ wϓϥΫςΟεਥʹͳΒͳ͍
·ͱΊ wϦʔϯɾελʔτΞοϓखஈ wతɺzେͳ࣌ؒͱ͓ۚͱΤωϧΪʔΛඅ ͯ͠୭ཉ͕͠Βͳ͍Λ࡞ͬͯ͠·͏ ແବΛආ͚Δz͜ͱ wͦΜͳ͜ͱΘ্͔ͬͨͰɺϦʔϯɾελʔ τΞοϓʹͩ͜Θ͍͖͍ͬͯͨ wઌਓͷܙΛ͍͔ͨ͠׆
݁
%FW-07&ؔ ϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽
%FW-07&ؔ ϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ੜ·Εͯͳ͔ͬͨͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽