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February 06, 18
スライド概要
DevLOVE関西 "リーンスタートアップで事業を駆動している者達の事例"での発表スライド
Agile Practitioner / CSP-SM, CSP-PO(Certified Scrum Professional) / Modern Offshore Development / Vietnam / Paris Hilton / RareJob / BOOKOFF / TIER IV, Inc.
%FW-07&ؔ ʙϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫʙ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽
ࣗݾհ w ౻ଜɹ৽ ;͡ΉΒɹ͋Βͨ w ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε w ݄ೖࣾ w 'BSNOPUFΫϥυ։ൃ୲ w స৬ଟΊ w ΞδϟΠϧ࣮ફऀ
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લɺؼΓʹϥʔϝϯͰ ݱͷಋೖΛಉ྅ͱͬͨ
લಉ༷ ΞήΞήͳ ʹͪ࣋ؾ ͤͯ͘͞Εʂ
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Ϧʔϯɾελʔ τΞοϓࢮ Μͩͷ͔ʜ
ࠓճɺؼΓʹΦγϟϨډञͰ ͩ͘Λ͍ͨר ԶͷϦʔϯɾελʔτΞοϓ ࢮΜͰͳ͍Μͩʂ
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ࢦ͖ͯͨ͜͠ͱ
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ͬ͘͟Γͱ͏ݴɺ ਖ਼͍͠ͷΛ ਖ਼ͭ͘͘͠Δɻ
ਖ਼ͭ͘͘͠Δ ΞδϟΠϧ։ൃ w91 w4DSVN w,BOCBO
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ਖ਼͘͠ͳ͍ͷΛ ਖ਼ͭ͘͘͠Δͱʁ
ͬ͘͟Γͱ͏ݴɺ ਖ਼͍͠ͷΛ ਖ਼ͭ͘͘͠Δɻ
ਖ਼͍͠ͷͱʁ
ਖ਼͍͠ͷ ˺ ੈքΛม͑Δͷ
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ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
IUUQTBUOEPSHFWFOUT
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
ϦʔϯελʔτΞοϓಋೖͷݱࠇాथ IUUQTXXXTMJEFTIBSFOFUJLFZMFBOTUBSUVQ
࣮ʂݱʹ͓͚Δ-FBO4UBSUVQͷ࣮ફࢁ߳৫ IUUQTXXXTMJEFTIBSFOFULUPNJZBNBMFBOTUBSUVQ
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ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
(.0ͱ͘ͱ͘ϙΠϯτ ϙΠϯτΞϓϦࣄྫ ΞϓϦ։ൃ
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(.0ϓϥΠϕʔτ%.1 ΞυςΫαʔϏεࣄྫ
˞36//*/(-&"/OE&EJUJPO1'JHVSF͔Βసࡌ
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'BSNOPUF-BC
畑作プロジェクト - 農業⽤天気アプリ PROBLEM SOLUTION 使いやすい天気予報アプリが 無い ハレ ックスAPI ఱؾ 農業データプラットフォーム 複数の天気アプリを組み合 わせているのが⼿間 天気予報だけ⾒ていても⽔害 を防げない UNIQUE VALUE PROPOSITION UNFAIR ADVANTAGE CUSTOMER SEGMENTS PULL型(ユーザー⾃らがアプ リ起動)ではなくPUSH型(様 々な閾値を超えたタイミング メール通知)の でPUSH通知、 天気アプリ 圧倒的に使いやすいUI,UX 全国の販売農家 他社では有料機能を無料で 提供 全農・農協標準アプリ 毎⽇⾒るのが⼿間 EXISTING ALTERNATIVES マピオンピンポイント天気( ハレックス) ヤフー天気(気象協会、 ウェザ ーマップ) KEY METRICS CHANNELS Acquisition: アプリDL数5万 全農・農協 Activation: PUSH⽤閾値登 録数 Retention:PUSH通知後のア プリ起動数 AppStore HIGH-LEVEL CONCEPT EARLY ADOPTERS Googleplay 気象で何かあったら伝えます Revenue: Referral: 農家紹介数 COST STRUCTURE REVENUE STREAMS ハレ ックスAPI⽉額使⽤料(500円/ユーザー) ఱؾ アプリ⾃体は無料(広告も無し) ミドル1) β版開発費:300万円(シニア1、 ファン獲得のフックになるかの検証のため収益度外視 Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License. 66
ΠϯλϏϡʔʷճ wՈ w໊ w'BSNOPUFΞϯόαμʔ w໊ wऀؔۀ w໊
໌࣏େֶΞάϦαΠΤϯεΞΧσϛʔ ༗ػ࠲ߨۀ
;Γ͔͑Γ ˙3FTVMU wࣾࣄʹΑΓϓϩδΣΫτதஅ ˙,FFQ wॳΊͯ#.-ϧʔϓ͕ճͤͨ ճ wΠϯλϏϡʔΛ௨ͯ͠ଟ͘ͷֶͼಘΒΕͨ wݱͷ՝ wෳͷϖϧιφ૾ ˙1SPCMFN w࡞Γա͗ͳ.71 ஏΛ͔͖ͨ͘ͳ͍ wࣗͳྲྀݾΠϯλϏϡʔ ߟ͑Λ͔֬ΊΔͨΊ
lࣦഊֶ͕ͨ͠ͼ͋ͬͨͱ͍ݴ༁Λ͢Δͷ χηՊֶͩɻͲ͔͜ͷαΠΫϧͰԿֶ͔ͼ͕ ͋ͬͨͷͳΒɺͦΕ࣍ͷαΠΫϧͰʹূݕΑ ΔֶͼͱҰาਐΊΔ͖ͩɻސ٬ͷߦಈϞσ ϧΛ࡞ΓɺͦͷߦಈΛαʔϏεͰগͣ͠ ͭม͑ΒΕΔͱࣔͯ͠͡ΊͯɺϏδϣϯͷଥ ੑΛຊʹࣔͤͨ͜ͱʹͳΔɻz r&SJD3JFT
ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
ͬͨ͜ͱ : w͕͖ࣗͬͯͨ͜ͱͷଟ͘ɺϦʔϯɾελʔ τΞοϓͰͳ͘ɺϦʔϯɾελʔτΞοϓͷ Ϧʔϯɾε λʔτΞοϓ෩ͳϓϩ μΫτόοΫϩά࡞Γ ϓϥΫςΟεΛ༻͍ͨ
ͬͨ͜ͱ : ˙ϓϥΫςΟε wϦʔϯΩϟϯόε wϖϧιφ wϢʔβʔετʔϦʔϚοϐϯά w.71 wϓϩτλΠϐϯά wϖʔύʔ w1SPUU wϢʔβʔΠϯλϏϡʔ
lϦʔϯɾελʔτΞοϓ׆ಈΛਐΊΔʹ͋ͨΓɺ ڰ৴తͳڭٛߗԽͨ͠ΠσΦϩΪʔʹͳΒ ͳ͍Α͏ʹҙ͕ඞཁͩɻՊֶͱఆܕԽͰ͋ Δͱ͔ɺඇਓؒతͳࣄͷਐΊํͰ͋Δͱ͔ɺ ͓͔͠ͳҹΛΊͳ͍Α͏ʹҙ͠ͳ͚Ε ͳΒͳ͍ɻz r&SJD3JFT
ͳͥϓϥΫςΟεਥʹ ͳͬͯ͠·ͬͨͷ͔ʁ
ਖ਼ϐϯͱ͜ͳ͔ͬͨ
ϐϯͱ͖ͨʂ
۩ମతͳखॱ ϦʔϯΩϟϯόεΛॻ͘ ࠐݟΈ٬Λ͚ͯͭݟ՝ΠϯλϏϡʔ σϞΛߏங ιϦϡʔγϣϯΠϯλϏϡʔ .71ߏங .71ΠϯλϏϡʔ ਐḿΛܭଌ
͜ͷखॱΛ౿ΜͰΕ ϦʔϯɾελʔτΞοϓ ͩͱࢥͬͯͨʜ
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ΥʔλʔϑΥʔϧ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ΞδϟΠϧ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
ϦʔϯɾελʔτΞοϓ IUUQCMPHTJUNFEJBDPKQIJSBOBCFMFBOTUBSUVQJOUSPEVDUJPOJOKBQBOFTFIUNM
Θ͔ͬͨ͜ͱ 8 ϦʔϯɾελʔτΞοϓΛ ͬͯͨͭΓ͚ͩͬͨͲɺ ·ͬͨ͘Εͯͳ͔ͬͨʜ
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ͭ͗ʹ͢Δ͜ͱ 5
'BSNOPUF
ݱঢ় wΞδϟΠϧ։ൃ࣮ࢪத wຖεϓϦϯτͰػೳΛϦϦʔεͰ͖͍ͯΔ wগͳ͘ͱҰ෦ͷސ٬৽ػೳ͕ʹؾೖͬͨͱ֬ ೝ͍ͯ͠Δ w͚Ͳɺձࣾશମͱͯ͠ຊʹਐḿ͍ͯ͠Δͷ͔ͱ ͍͏͕ٙ১͑ͳ͍ w1#ͷ༏ઌॱҐΛܾΊΔͷ10ͷࣄ wಉ࣌ʹ৭ʑͬͯ͠·͍ͬͯͯɺ͔ͭͣͭͬ͠ Γͱ͍ͳ͍͖ͯͰূݕ
ୈষɹܭଌ wlϑΝʔϒΒͷɺάϩΩοτͷਐḿΛଌΔ ई͕ސ٬ͷ૯ճ͞Ε࣭ͨͷͳͲɺ ڏӫͷධՁج४ͩͬͨ͜ͱͩɻ͔ͩΒνʔϜͷ ྗۭճΓ͍ͯͨ͠͠ɺձࣾͱͯ͠Ռ͕΄ ͱΜͲ͕͍͋ͬͯͳͯ͘લਐ͍ͯ͠Δʹؾνʔ Ϝͳ͍ͬͯͨɻz wlͨͩɺͦͷධՁج४͕·͕͍͔ͪͬͯͨΒɺε λʔτΞοϓશମલʹਐΊ͍ͯͳ͔ͬͨΘ͚ ͩɻz
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όοΫϩά ߏஙத 8*1 ߏஙྃ 8*1 " % ' # & $ ূݕத 8*1
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ߏஙத 8*1 ߏஙྃ 8*1 ূݕத 8*1 ( % ' )ˠ #ˠ & *ˠ $ˠ " όοΫϩά
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ΞδΣϯμ ͦͦͳΜͰϦʔϯɾελʔτΞοϓʁ -FBO4UBSUVQ6QEBUF ͜ͷؒͰऔΓΜͩࣄྫհ ;Γ͔͑Γ ·ͱΊ
·ͱΊ wͯͬܦͬͱͱ͚ͨͮ͜ؾ͋Δ wΞδϟΠϧ։ൃ͔ΒϦʔϯɾελʔτΞοϓΛ࢝ ΊΔͱɺ ॳ ظϓϩμΫτόοΫϩάͮ͘Γͷͨ ΊͷϓϥΫςΟεʹͳΓ͕ͪ w ॳ ظϓϩμΫτόοΫϩάΛ࡞ͬͨޙܧଓͯ͠ #.-ϧʔϓΛճͤΔ͔͕ॏཁ wͦͷͨΊʹɺ wҰ͔ͭͣͭͬ͠Γͱ͢ূݕΔ 8*1੍ ݶ wl͍͢͠zϨϙʔτ wϓϥΫςΟεਥʹͳΒͳ͍
·ͱΊ wϦʔϯɾελʔτΞοϓखஈ wతɺzେͳ࣌ؒͱ͓ۚͱΤωϧΪʔΛඅ ͯ͠୭ཉ͕͠Βͳ͍Λ࡞ͬͯ͠·͏ ແବΛආ͚Δz͜ͱ wͦΜͳ͜ͱΘ্͔ͬͨͰɺϦʔϯɾελʔ τΞοϓʹͩ͜Θ͍͖͍ͬͯͨ wઌਓͷܙΛ͍͔ͨ͠׆
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%FW-07&ؔ ϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽
%FW-07&ؔ ϦʔϯελʔτΞοϓͰࣄۀΛۦಈ͍ͯ͠Δऀୡͷࣄྫ ԶͷϦϯελ·ͩ ੜ͖͍ͯΔͧʂ ੜ·Εͯͳ͔ͬͨͧʂ ࣜגձࣾϑΝʔϜϊʔτϗʔϧσΟϯάε ౻ଜɹ৽